Clarendon serviced apartments opens a door to the Middle East
Ahead of Clarendon’s exhibition at the Arab Travel Market we reflect on why the Middle East is an increasingly important place for UK travel providers.
Have you heard of the seven hour principle? You can reach anywhere in the world if you go just seven hours. London, for example is the doorway to Europe. Travel just seven hours east and you reach Dubai, the doorway to the Middle East and India. Travel another seven hour and you reach Hong Kong and can tap into Australasia, from there LA and America. The principle makes the world a smaller and manageable place to do business.
Next month, from the 5th to 8th of May Clarendon Serviced Apartments will be at the Arab Travel Market in Dubai, exhibiting at the trade show to help build links with online travel agents and those looking to extend their profile to London. Dubai and London are two great international cities, global hubs where business is done and seven hours seems a small distance to tap into their marketplaces.
Increasingly, the Arab market is important to London and wider Europe. The travel market itself attracts high level decision makers and buyers who come from every corner of the leisure travel industry. Building links with it is a vital way of welcoming the Middle East’s businesses and travellers who are looking to stay in London.
The WTO predicts that increasingly, Arabs will travel further afield around the globe. Over the next twenty years, they estimate two million Arabs will head abroad, taking its total of outbound tourists to 37 million, the economic impact is clear when they say their spend is “an estimated $20bn, accounting for 2.2% of global outbound travel”. The WTO adds that the average tourist from UAE “spends US$22,000 a year on flights and accommodation alone, totalling $6.6bn annually on outbound travel”. Saudi Arabia’s travel market alone is worth $4.8bn.
A lucrative market and one not afraid of broadening its horizons. This reliance and embrace of travel ensures that many Arab travellers are seen to embrace the latest trends. Joining the 2,500 exhibitors at the Arab Travel Market, Clarendon will be showcasing both its range of serviced apartment properties across London but also its innovative use of technology, like virtual apartment and location tours enabling guests to get a taste of their accommodation before their visit and the Clarendon app which highlights key London attractions on the doorstep. With 20,000 like-minded businesses attending the travel show, Clarendon is excited about building new relationships and making connections with an ambition that this is the first of many trips to cover that seven hours east and tap into one of the most important markets in the globe.